Innovation management

Innovation is renewal. We strive to think beyond existing structures, anticipate future needs and seek new solutions at all times.


Thanks to a state-of-the-art innovation management system, we ensure that creative ideas within our company are generated, promoted, and developed into innovations in a systematic approach. The key elements of this system are the strategy and process that drive all innovation activities at GG Group.


This is how we plan our future and create new value-added solutions for our customers.

In­no­va­tion strat­egy

Based on mar­ket and tech­no­log­i­cal trends, the in­no­va­tion strat­egy de­ter­mines the fo­cus of in­no­va­tion ac­tiv­i­ties at GG.
It de­fines the con­tent that fu­ture in­no­va­tions fo­cus on based on the se­lected fields of in­no­va­tion. The in­no­va­tion strat­egy also en­sures a con­sis­tent port­fo­lio man­age­ment ap­proach. The goal is to have a bal­anced al­lo­ca­tion of in­no­va­tion re­sources to small and large, in­cre­men­tal and break­through in­no­va­tions.

Hence, we are com­mit­ted to both strength­en­ing our ex­ist­ing com­pe­tences and ex­plore ground-break­ing tech­nolo­gies and emerg­ing ap­pli­ca­tions.

In­no­va­tion process

Since in­no­va­tions are more than just ideas, the cre­ative spirit must be sup­ported by a sys­tem­atic and flex­i­ble process. At GG, we sup­port all in­no­va­tions from their con­cep­tion to their fi­nal im­ple­men­ta­tion in three stages.
In the first dis­cov­ery phase, op­por­tu­ni­ties are iden­ti­fied, eval­u­ated, and pri­or­i­tized. Then the ap­proved in­no­va­tion pro­jects en­ter an in­cu­ba­tion phase in which tech­ni­cal and mar­ket-re­lated re­quire­ments are as­sessed up to the mar­ket readi­ness. The ac­cel­er­a­tion stage is the fi­nal step in which the in­dus­tri­al­iza­tion and mar­ket dif­fu­sion are pro­moted. 
This way, we en­sure a bal­anced and strat­egy-based in­no­va­tion pipeline.